The peg is presumably this Sunday's Skyride in Ealing, with the massive central London one coming on Sunday 5 September.
Nice to see such positive images, but not the 'peddling' tips (why is that nobody can spell 'pedalling'?) from Victoria Pendleton, or someone purporting to be her.
Her advice is all about training, speed and fitness. It's about hills and pain and 'upping the pace'. It's about 'making a long ride less boring'. Oh, and it's dangerous of course: a helmet is a 'must-have'.
No, Victoria, that's not real cycling. That's racing. Real cycling is about Tesco, not Tourmalet.
Fortunately the picture at the top of the article is more encouraging: a young woman on a town bike, in a summer dress and high heels. (Someone called Kelly Brook. Sorry, no idea who she is. Was more interested in the bike, which pleasingly has mudguards, chainguard and basket.)